 Unmatched Selling Advantages
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Pricing
Some agents simply use "comps," or recent sales to recommend a price that your home might sell for. Unfortunately, such a strategy will only work in either a seller's market or a stabilized, "par" market, where the inventory is at healthy levels. The end result is a home that will sit on the market for months with little showings and if you're lucky, a low-ball offer or two.
On the other end of the spectrum, some agents will try the easy way out and simply price the home ridiculously low in order to eliminate the need for additional marketing and broker exposure. While the market may be challenging, there's no need to "give" the home away. Don't get me wrong -- a "selling frenzy" is exactly the kind of exposure you want for your home -- however, not all agents know how to correctly handle multiple offers.
My pricing philosophy strikes a fine balance between the two extremes. The amount of exposure a property receives in the marketplace is key to maximizing your price. This makes a dynamic marketing strategy the key to selling your home at the right price.
If the amount of exposure a property receives was not critical, the amount of "for sale by owner" transactions would far outweigh the number of sales that involved a Real Estate Agent. When selling any product or service that is desired by the masses, there is a direct correlation between the amount of exposure and the price that can be received. A good example of this concept is evident in the sales of generic brands, where their sales are possible only through a much lower cost than the name brand product that receives tons of advertising and is recognizable by most of the public.
Each property appeals to a different market segment
of homebuyers. My marketing plan ensures that a certain group is targeted through a number of channels:
1.
Broker Network
Marketing to this group is perhaps the most critical of all. The network of Real Estate
agents out there actually multiplies the efforts that are made to bring exposure to your property.
I ensure my
fellow collgues in the industry are aware of my listings through
- Electronic flyers
- Broker caravans, and
other agent events/mixers
- Open House invitations
- Permission of advertising rights
- Submission to appropriate
MLS board(s)
The majority of buyers will search online. I ensure your property will be seen by qualified buyers. While any agent can enter your home into the Multiple Listing Service (MLS), we pay extra money to have your home featured on the most popular websites: Realtor, Trulia, and Zillow. Featured listings are viewed up to 5 times more compared to traditional listings.
3. Active Marketing
A
good marketing plan should include both passive and active activity. Contrary to placing an advertisement, I also initiate
contact through doorknocking, database calling, and social word-of-mouth. I believe a good agent should be willing to
do many activities that their clients would feel uncomfortable doing themselves.
As a former efficiency specialist in the manufacturing industry, I'm always reviewing my relationships, practices, and processes for your maximum benefit. I know that selling a home can be a huge undertaking and I make every effort to minimize the inconveniences brought on by showings, offer presentations, agent calls, and possible buyer conflicts.
Call today for a free analysis of your home's value and marketing proposal!